Our Mission

  • Family-minded


    Created by a parent who’s survived the “Mom, do I actually have to shower?” era. Our Founder was born in the Brazilian Amazon and has always dreamed of crafting safe products for tweens and teens.

  • Empowering


    Helping teens feel clean, capable, and confident on their own.

  • Safe


    No harsh ingredients.

    No unnecessary additives.

    No mystery formulas.

Zero Stress


Hygiene shouldn’t feel like a chore
Fria isn’t about beauty standards or trends - it’s about healthy habits, education, and feeling good in your own skin.

Neutral

We wanted to craft something that's not only safe but GOOD, for all skin types.

Our hero ingredient: Glycerin

Nature's little secret

In science, it’s called a humectant, which basically means it grabs water from the air and pulls it into your skin. That helps your skin stay hydrated, smooth, and happy all day, without feeling sticky or greasy.

It’s one of the safest and most effective hydrators out there, which is why we use it in Fria products for growing, active skin.